Branding and PR Associate

Key Responsibilities: 

Brand Management: 

1. Conduct market studies and identify opportunities by being a diligent marketing brand specialist 
2. Undertake brand reputation projects and figure out the brand positioning 
3. Design brand communication strategies and use the right media to communicate them 
4. Adhere to established budgets, estimates and performance indicators 
5. Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs 
6. Devise further growth strategies, and implement them from a brand innovation manager’s point of view 

Public Relations: 

1. Writing and distributing press releases, articles, and other media materials.  
2. Developing and executing PR campaigns and strategies.  
3. Monitoring media coverage and public sentiment.  
4. Building and maintaining relationships with media contacts.  
5. Managing social media presence and content.  
6. Supporting event planning and execution. 

Qualification: 

1. Bachelor’s degree in related field. 
2. 3-5 years of Experience in public relations, branding, or corporate communications. 
3. Strong writing and communication skills. 
4. Familiarity with media relations, press releases, and PR tools. 
5. Knowledge of the fintech or payments industry is an advantage. 
6. Ability to manage multiple projects and meet deadlines effectively.