Product Marketing Associate - Delhi

Key Responsibilities: 

Market Research and Analysis: 

1. Conduct market research and competitor analysis to understand target audiences, industry trends, and competitive landscapes.  
2. Analyze consumer behavior and identify opportunities for product growth and expansion.  

Marketing Strategy and Execution: 

1. Assist in developing and implementing marketing plans and strategies.  
2. Create and manage marketing campaigns across various channels (e.g., digital, social media, email).  
3. Develop and maintain marketing collateral and resources for sales teams.  
4. Contribute to overall marketing and branding efforts. 

Product Knowledge and Messaging: 

1. Gain a deep understanding of products and their value proposition.  
2. Assist in developing product messaging and positioning.  
3. Work with product management and development teams to ensure alignment between product features and market needs.  

Collaboration and Communication: 

1. Collaborate with cross-functional teams, including sales, product management, and engineering.  
2. Communicate effectively with internal and external stakeholders. 

Data Analysis and Reporting: 

1. Monitor and analyze campaign performance metrics.  
2. Provide insights and recommendations based on data analysis. 
3. Website UX/UI eye 

Qualification & Experience 

1. A bachelor's degree in marketing, business, or a related field, along with some relevant experience, strong analytical and communication skills, and potentially experience with marketing tools and platforms. 
2. 3-5 Years of experience in similar domain in SAAS industry.